1. Overview

Smart Leak Locator ("we," "us," or "our") operates the website smartleaklocator.com and provides pool leak detection and resurfacing services in Central Florida. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, request a quote, or use our services.

We are committed to protecting your privacy and complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for visitors from the European Economic Area and United Kingdom.

2. Information We Collect

2.1 Information you provide directly

Contact form submissions: name, email, phone number, property address, pool details, message.
Phone call records: when you call our number, our phone system may record the call for quality and training purposes (with prior notice).
Service appointments: address, contact details, photos of your pool, notes from our technicians.

2.2 Information collected automatically

Server logs: IP address, browser type, operating system, referring page, pages visited, time of visit.
Cookies and similar technologies: see our Cookie Policy below.
Call tracking numbers: when you arrive from a paid ad (Google, Facebook), we may show a different phone number that routes to the same line but lets us measure which ad brought you in. This is called Dynamic Number Insertion (DNI).

3. How We Use Your Information

We use the information we collect to:

Respond to your quote requests and inquiries.
Schedule and perform pool leak detection and resurfacing services.
Send you appointment confirmations, service updates, and follow-ups.
Improve our website performance and content.
Measure the effectiveness of our advertising campaigns.
Comply with legal obligations.
Detect and prevent fraud or abuse.

We do not sell your personal information to third parties. Ever.

Our website uses cookies and similar tracking technologies. When you first visit, you will see a cookie consent banner where you can choose which categories of cookies to allow.

4.1 Cookie categories

Essential cookies (always on): Required for the site to function. These include the dynamic phone number script and your cookie consent preferences.
Functional cookies: Live chat widget (LeadConnector) for customer support.
Analytics cookies and storage: Page visits, traffic source, and usage statistics to understand how visitors use the site.
Marketing cookies: Used by advertising platforms to show relevant ads and measure ad performance.

4.2 Third-party cookies

We use the following third-party services that may set cookies:

LeadConnector (HighLevel): Live chat widget and CRM. Loads only if you consent to functional cookies. Privacy policy.
Cloudflare: Content delivery and bot protection. Sets __cf_bm cookie (anti-bot, not tracking). Privacy policy.
Google Analytics: Anonymous website analytics. Loads only if you consent to analytics cookies. Privacy policy.
JVR Monitoring: First-party website monitoring that records page visits, traffic-source parameters, referring page paths, and time spent on a page. It removes query strings from page and referrer URLs and uses a temporary session identifier in session storage. It loads only if you consent to analytics storage.
Google Ads / Facebook Pixel: Conversion tracking. Load only if you consent to marketing cookies.

4.3 Managing your preferences

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

We do not sell your personal information. We share information only in the following circumstances:

Service providers: LeadConnector (CRM/chat), Cloudflare (hosting), phone service providers.
Legal requirements: When required by law, court order, or to protect our rights or safety.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

6. Data Retention

Contact form submissions: Retained for 3 years for follow-up and warranty purposes.
Service records: Retained for 7 years for warranty and legal purposes.
Server logs: Retained for 30 days.
Cookies: See the Cookie Policy section for details.

7. Your Privacy Rights

7.1 California residents (CCPA/CPRA)

You have the right to:

Know what personal information we collect and how we use it.
Delete your personal information (with certain exceptions).
Opt out of the sale or sharing of your personal information. (Note: we do not sell personal information.)
Correct inaccurate personal information.
Limit the use of sensitive personal information.

To exercise these rights, email us at [email protected] or call (407) 307-2735. We will respond within 45 days.

7.2 European Economic Area / UK (GDPR)

If you are located in the EEA or UK, you have additional rights:

Access your personal data.
Rectification of inaccurate data.
Erasure ("right to be forgotten").
Restriction of processing.
Data portability in a machine-readable format.
Object to processing based on legitimate interest.
Withdraw consent at any time (e.g., cookie preferences).
Lodge a complaint with your local data protection authority.

Our legal basis for processing: legitimate interest (responding to inquiries, providing services) and consent (cookies, marketing communications).

7.3 Florida residents (FIPA)

Florida residents have rights under the Florida Information Protection Act, including the right to request deletion of personal data held by data brokers. We are not a data broker and do not sell personal data.

8. Data Security

We implement industry-standard security measures to protect your information:

HTTPS encryption on all website traffic.
Server hosted on Cloudways with Cloudflare CDN and DDoS protection.
CRM data stored in encrypted databases (LeadConnector/HighLevel).
Access controls and authentication for staff.

No method of transmission or storage is 100% secure. If you believe your data has been compromised, contact us immediately at [email protected].

9. Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us and we will delete it promptly.

10. Third-Party Links

Our website may contain links to third-party sites (e.g., social media, review platforms). We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Material changes will be communicated via a banner on our website or, where appropriate, by email.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us:

Email: [email protected]
Phone: (407) 307-2735
Mail: Smart Leak Locator, Davenport, FL 33837

We aim to respond to all privacy-related inquiries within 5 business days.

Privacy Policy